Elements and Performance Criteria
- Receive and interpret the brief for animation design
- Liaise with the relevant personnel and interpret and confirm the animation requirements so that technical, production or script (programming) requirements are met
- Participate in preliminary concept meetings to discuss the animation requirements of the production
- Identify the available budget for the production
- Identify the deadline for production and implementation of the animation design
- Breakdown scripts to produce animation plan
- Generate and assess ideas
- Generate a range of ideas for the animation design which respond sympathetically to the brief and provide creative solutions to the design issues
- Assess ideas and collaborate, as required, with relevant personnel to ensure contribution of ideas to the initial concept
- Continuously reflect on and appraise ideas for implications on cost, technical feasibility, and suitability to meet the brief
- Conduct research and experimentation
- Research the period, style and genre of the production
- Identify the historical and cultural factors that might influence animation styles and production techniques
- Undertake research into the style and location of the production, materials and human resources necessary to fulfil the production requirements and their cost
- Trial various techniques to test the suitability of their use in the final production of the animation elements, including: colour mixes; textures; materials
- Organise research and experimentation material for ease of use of all relevant personnel during the design development process
- Analyse and document research and experimentation findings for use during the development of the animation design
- Evaluate the initial concepts generated, against the research and experimentation findings
- Develop and document the animation design
- Establish or maintain an accessible recording system for the use of all relevant personnel, to include: ; specialist services available for production of the animation; reference/research materials; draft and final animation designs; production details and specifications
- Hold ongoing discussions with relevant personnel so that additional or changed production requirements and new ideas are considered and incorporated during the development of the design
- Ensure that agreement is reached with relevant personnel on a consistent interpretation of characters, style and graphic or visual details
- Evaluate initial concepts and select the most appropriate idea, giving consideration to:
- the budget
- ongoing discussions
- research findings
- ongoing reflection on the design brief
- Develop the animation designs from the initial concepts ensuring:
- consistency with the style requirements of the script/production
- that research findings are incorporated
- that ideas are technically feasible and demonstrate awareness of parameters and resource constraints
- that ideas demonstrate effective use of materials
- Choose and incorporate the use of colour, texture and other materials
- Prepare working technical production drawings, production specifications and samples
- Label all designs accurately with scene/production sequence numbers
- Communicate design ideas and make amendments
- Present the animation design using a range of visual materials including coloured design illustrations, technical production drawings, material samples, production requirements and specifications to the relevant personnel for acceptance
- Participate in the initial and ongoing evaluation of the presented designs
- Negotiate and agree to additional requirements or modifications to the design and undertake any necessary amendments
- Agree to the final designs and present final production specifications for the animation to all relevant personnel to ensure that the animation meets design and other production requirements
- Liaise with others to implement production of the animation
- Discuss with relevant personnel to agree upon the future role of the designer in the realisation of the animation design
- Liaise with relevant personnel to ensure that all animation production requirements are met, quality standards are adhered to and work is undertaken within item, budget and technical constraints
- Participate in ongoing production meetings and participate in the evaluation of the animation elements produced
- Ensure that any animation design modifications are agreed, noted and acted upon
- Inform relevant personnel of animation design changes
- Update any required documentation and record and file according to enterprise requirements